Industry Studies | Department of Media Arts

Industry Studies

The Industry Studies side of the Master of Arts program is led by a small but dynamic faculty who work closely with graduate students as they develop their degree plans. Students are afforded options to create individualized degree plans that fit their academic interests and career goals. Our faculty members are internationally recognized scholars, seasoned media professionals and award-winning media producers. The Industry Studies area is designed for students with an interest in media management, economics, entrepreneurship, law and regulation, and programming, as well as new media, and audience research. The degree is designed with a focus on expanding students' career readiness and options in the media industry. Students must complete a minimum of 30 hours of graduate courses; the program is designed to take approximately two years.

Find out more about admissions or the program, contact Dr. Jacqueline Vickery, Director of Master of Arts program.

GRADUATE LEVEL COURSES (subject to availability, see course catalog for descriptions and exact course offerings)

  • Media Industry Studies
  • Research Methods
  • Media Economics
  • Global Media
  • Broadcast Programming
  • Media Management
  • New Media Theory
  • Audience Research
  • Understanding Media Industries
  • Media Entrepreneurship
  • Broadcast Advertising
  • Digital Activism
  • Spanish Language Media
  • Media Ethics
  • Media Law & Regulation
  • Youth Media
  • Community Media Education
  • Special Topics with faculty approval
  • Internships with department approval


The Master of Arts Industry Study track offers the option of a written thesis or a capstone course. We strongly encourage students to pursue the thesis option if they are interested in applying to Ph.D. programs.

Thesis Option: Of the required minimum of 30 graduate hours, 6 hours must be thesis credit. The student must have departmental approval for this option, including the approval of a Media Arts graduate faculty thesis advisor. The student must successfully complete and orally defend a written thesis.

Non-Thesis Option: Students must complete 27 hours of graduate coursework and one 3 hour capstone course. The capstone course may be an internship or a graduate course. The capstone will be chosen by the student in consultation with the Department Graduate Adviser and one other faculty member and will depend on the academic needs of the individual student.


Thesis work completed by graduate students in Industry Studies covers topics such as media management and economics, media globalization, audience research, and media regulation. Recent completed theses include:

  • Twitter and Radio News: A Dallas-Fort Worth Case Study - Mark Lambert
  • Piracy on the Ground: How Informal Media Distribution and Access Influences Cultures in Contemporary Hanoi, Viet Nam - Anthony Tran
  • Down, Set, Like?: A Study of Social Networking and Sports Fandom - Gabe Otteson
  • Branded Content: Understanding the Mechanisms of Strategic Messaging in Entertainment Television Formats - Danielle Marie Nicholson
  • Diffusion of Location Based Services and Targeting U.S. Hispanics: A Case Study - Jennifer Yepez
  • Live from New York and Straight to Washington: An Explorative Study of Internet Audience Perceptions of the Portrayals and Appearances of Presidential Candidates on Saturday Night Live - Paige Thomason Miller
  • Social Networking: The Benefits of Twitter for Music Fans and Consumers - Jessica A. Perrilliat
  • Tactile Media: Factors Affecting the Adoption of Touchscreen Smartphones among Consumers with Vision Loss - Sapora L. Bradley
  • Performance Rights in Sound Recordings: The Impact of the Performance Rights Act on Radio, Records, and Performing Artists - Joy Wright-Harmon
  • Evaluating the Content and Tone of Mental Health News Coverage in Market 40: A Content Analysis of Selected Internet Stories from Las Vegas Broadcasting News Outlets - Ashley Conroy
  • Attracted to the Medium: An Analysis of Social Behaviors, Advertising, and Youth Culture in the Emerging Mobile Era - Justin M. Battin
  • Programming for the Latino Youth: A Content Analysis of Prime Time Television Programs by Three Spanish-laaguage Broadcast Networks - Gabriel Vazquez
  • Confronting Convergence: Are Higher Education Administrators Using a Strategic Planning Approach to Mass Communication Curriculum Convergence? - Kristyn L. Huckeba

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