Suzanne Ruiz

UNT Faculty Profile

Bio

Sussy Ruiz is a veteran media executive with 24+ years of leadership across national networks, multicultural markets, and emerging platforms. As Vice President of Weather Affiliate Programming at The Weather Channel, she drives editorial integration across local stations, ensuring brand alignment and audience engagement across broadcast, digital, and radio. Previously, she launched and led The Weather Channel en Español, building a bilingual newsroom from the ground up, pioneering OTT and AR/VR content, and earning industry accolades from Cynopsis, Digiday, and NATAS.

Ruiz also served as Manager of Regional Broadcast & Digital News at Univision, overseeing strategy and operations for 16 O&O newsrooms, and as Assistant News Director at Telemundo Houston, earning two regional Emmy nominations.

An Adjunct Professor at the University of North Texas and NATAS Southeast Board Governor, she is known for fostering high-performing, diverse teams and delivering impactful, future-ready content across every screen.

Courses:

• Media Management (online)